About Us The AdNet Differentiator
Strategic coaching is provided throughout our process to contractors and clients as part of our service. CEO, Betsy Cerulo is a trained Executive Coach with an MS in Integrative Health Science. Betsy and the team carry forward a “holistic approach” to workforce placement, development, training and retention. The integration of these assets in our portfolio of services provide value added depth and capabilities as needed for a more comprehensive successful solution.
Betsy Cerulo Meet Betsy Cerulo, our CEO and discover her leadership style
Betsy Cerulo is the founder of AdNet/AccountNet, Inc. -Advocates for Workplace Excellence & Equality- which is LGBTE and WBE certified. AdNet is an 8(a) and WOSB management consulting firm based in Baltimore, Maryland serving clients throughout the United States.
Betsy has her Bachelor’s Degree in Business from Catholic University of America and Master of Science Degree from Capital University of Integrative Medicine in Integrative Health Science.
Betsy’s passion is fostering/mentoring new entrepreneurs and serving Diverse communities. AdNet serves the Marian House in preparing women for the workforce who have successfully completed their rehabilitation program. Betsy serves on the National LGBT Chamber of Commerce and Women’s Presidents’ Educational Organization Certification Committee; and is a member of the NGLCC Federal Procurement Group advocating for LGBT owned companies to receive contract set aside recognition.
Betsy is Co-founder & Past President of the Maryland LGBT Chamber of Commerce www.mdlgbt.org. She currently serves as Legislative Chair and Corporate Sponsorship Co-Chair. Betsy is a founding member and President of the Maryland LGBT Foundation www.mdlgbt.org/mdlgbt-foundation/.
Betsy is married to her long-time spouse, Susan. They live in Baltimore City, have two children and three grandchildren.
Betsy's greatest professional accomplishment is designing a healthy workplace which advocates creativity, excellence, and unconditional acceptance. As an openly gay business owner, she is proud to create a safe workplace where we walk the talk of diversity and inclusion for all people.
Betsy’s favorite interests are her Weimaraner Grace Kelly, writing, tennis and running (successfully completed two half marathons). Betsy's first children's book Miss Crabapple and Her Magical Violin was released in 2018 and is available on Amazon. Her first leadership book, Shake It Off Leadership, was released in 2021 and is available on Amazon. Check out the book’s website www.betsycerulo.com.
AdNet is ranked by the Baltimore Business Journal as a 2022, 2021, 2020, 2018, 2017 and 2015 “Top 50” Largest Woman Owned Business and 2022 Fastest Growing Woman Owned Business. AdNet was honored as the Maryland 2022 Small Business Administration Woman Owned Business of the Year. AdNet has received several honors from Smart CEO Magazine as 2014 CEO Circle of Excellence Finalist in the Minority-Owned Business Category, 2013 Future 50 and 2012 Brava Top 25 Female CEO’s and 2012 Top 100 MBE/DBE’ in the MidAtlantic region.
Betsy is a 2020 recipient of the Maryland Top 100 Women by The Daily Record and was honored in 2019 by Business Equality Magazine’s Legacy Leaders over 50. AdNet is a 2018 Top 100 MBE in the Mid-Atlantic region recipient. Betsy was recognized by the Baltimore Business Journal as a 2018 Leaders in Diversity and honored by The Daily Record for Maryland's Most Admired CEO's in 2017.
Meet our Team
Director of Human Resources
Sr. Human Resources Consultant
Human Resources Consultant/Operations
Human Resources Consultant